WEBVTT
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Hi, welcome to Learn to RB, the podcast.
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You are here for our community spotlight episode, and today I am so excited to introduce you guys to Jess Walker.
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She is one half of the Walker's Wandering duo.
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And then she is also just the brilliant mastermind, the award-winning consultant behind.
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I'm gonna get this right, Jess Lifestyle Marketing.
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And Jess, welcome to the podcast.
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I'm so excited that you're here.
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Thanks for having me.
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I'm excited to be here.
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I'm excited to just talk about all things RV and marketing and all the funds.
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Thanks for having me on.
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Yes.
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So let's ease it on down the road.
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Let's talk about how did you guys start RVing?
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When did this journey start for you guys?
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Well, when our kids were little, we did a lot of camping.
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You know, it was always fun to do.
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And then they got older and we lived in Florida.
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So we did, you know, a step away from it for a while and did boating and then came back to it when the girls were grown.
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They're both adults now.
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We have two daughters.
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And um, my husband retired from his career in 2022 and we did some long road trips.
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And while we were doing those in our gas class A at the time, we found so many people were living full-time on the road.
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And, you know, the only thing at that point in time holding us to our house in Southwest Florida was a job that I was working in corporate.
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You know, we we did a couple of long trips to make sure we could, you know, stand being in a small space, we could spend 24 hours a day together because you really have to like the person you're with or the family you're with if you're traveling with more than one person.
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And we just really enjoyed it.
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And so in 2023, yeah, I think we after that trip, we decided we were going to do it and we took a whole year to prepare because getting, figuring out mail, doctor's appointments, residency, stuff like that.
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Uh, and then we sold our house in April of 2024 because the only thing, like I said, that kept us in Southwest Florida was a corporate job that it was going through some changes, so it was not the right fit as much anymore for me.
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And, you know, they needed somebody more full-time too.
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So it was just a time for me to kind of launch my own business, um, which is what we did once we hit the road.
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April will be two years that we've been traveling full-time and we've just loved it.
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Like I we have one daughter in Florida, one daughter in Washington State.
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So this is perfect for us to kind of travel between the two.
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He's retired, so he helps with the business like bookkeeping and stuff like that that I have.
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I do the consulting, but we just kind of enjoy life on the road and explore so many different places.
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This country is so much to see, and we just, you know, it's nice.
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And the other thing that helps too is, you know, if if family needs us or somebody needs us, we're mobile, we can get to them and be where we need to be for an extended amount of time.
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We don't have to get home to mow a yard or fix the pool or do anything like that.
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So it just gives us a lot of freedom to do what we want to do.
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But we never thought we'd be doing it.
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It's the two of us and our dog.
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And like I said, when we travel, you know, we get to see our kids a lot.
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And then when we also travel and they want to go to some of these places, it's nice as well because they fly in and hang out with us for a few days in the camper and then fly back.
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So they're kind of getting to fly along with us on some of this.
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That's fun.
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That's really fun.
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So when you guys have been out on the road for this kind of stretch of time, what's been like your?
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I mean, because you are you do have like far southeast coast, and then you've got far northwest coast as kind of like your pivot points with the girls.
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So, in between those points, what are you guys searching for whenever you're finding stops or you're you're making kind of points of interest to go and visit?
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What are the things that catch your guys'?
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We love, yeah.
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We love when we find places to hike and bike and you know, just be outdoors.
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That's that's where we really thrive and what we love to do.
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And that's what we seek.
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You know, we want to see the national parks, we want to see state parks, love county parks.
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I mean, we go to any of them that we can find.
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So a lot of our trips tend to be around maybe some of those bigger national parks.
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And then you look at the map in between to figure out, okay, what are some spots that'll be just as fun in between?
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And that's been an another part of the journey that we didn't really expect is we stumble on so many small towns and places that we just didn't know about, didn't think about, and we love them.
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Like there's a small town called Wallace, Idaho, and never heard of it.
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We've been to it three times, and you know, it's just this tiny little town that's probably maybe three miles all together.
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And uh, you know, we love it.
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Like we can do a lot of outdoor stuff there with the biking and uh hiking around and stuff like that.
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So we look for those types of things and then build the extended trip around that.
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And of course, you know, being in an RV, and and those that travel in an RV know this happens.
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Sometimes maintenance issues come up, sometimes repairs, and you have to be able to kind of change your plans and do things like that.
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Um, and sometimes that changes the route where we have to go and see a maintenance shop somewhere else.
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So then we're rerouting it.
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But really, we just love the outdoors.
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And so if we can be hiking and biking, that's just our happiest place to be.
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That's awesome.
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So, how many states have you guys been to?
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Do you know?
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In the lower 48, I'm looking at our map.
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We are just shy of five.
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So, all in all, we've done, yeah, in lower 48, we've done uh the 43 of them.
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So 43 states.
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Holy crow! So you guys have not slowed down.
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You are you're on a mission.
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Yeah.
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We do we realize that very first year, you know, everybody falls into this.
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I'm sure when they're excited about a first big trip and they make all these stops and they make all these plans, and then you get on the road, and what you didn't plan for was your quote unquote weekends or your down days.
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You know, when we did that first retirement trip, we were three months on the road, and I think the longest stock was like four nights, and that was rare because we were moving.
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So we learned after that, we're like, okay, we need to program extra down days in this as well so that we can just recoup and rest up.
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And so we do travel pretty quickly.
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We've slowed it down still, you know, we've been spending two weeks in a place, three weeks in a place.
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The idea maybe hopefully next year, depending on what the future looks like, is we might find a spot we really enjoy and be there for a couple months, you know, and and kind of just explore more in depth because that's the other thing too.
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When you visit these places, you stumble on all these great things, but when your time is up and you have to leave, you're like, but I didn't get to do all the things, you know.
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So you end up going back and over and over again.
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So yeah, we've covered a lot of ground, um, but we're trying to to slow it down a little more, but it's still pretty quick.
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Do you have a favorite spot so far that's like just been if you were to go back again and again, this is the spot that you would go?
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I would have to say probably the Pacific Northwest.
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You know, it's hard to say any one particular location or campground or state just because they're all so different and they all have something that I love about them.
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But we really love the Oregon, Washington, Idaho, Montana area, Wyoming, and Utah, those are like the states.
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And then this last summer we went up the northeast coasts and we um we enjoyed Maine, you know, and Kentucky has some beautiful weather too.
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I mean, it's just there's just so much that people don't realize to see, you know, and get around in this country.
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Yeah.
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So when you guys moved into your RV, what was like the most surprising thing for you when you made that transition from a sticks and bricks kind of lifestyle to we now live on the road and we travel everywhere?
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You know what's surprising is, you know, when we made this decision, we spent the year kind of cleaning out, selling things, having yard sales, getting stuff prepared.
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And the most surprising thing at that time was how good it felt to clean out and to purge and to realize we had like 2,300 square feet of a house filled to the gills.
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And we're down to what, 350 now, and maybe and a 10 by 10 storage.
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We have sentimental stuff we kept, but it was surprising how good it felt to just let go of so many things and just be free of it, you know.
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And that's not without its challenges.
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I mean, you know, you have a very small wardrobe, you um don't have all the tools and the things and stuff like that, but you know, you have your necessities.
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And when you look at what you're getting to do and having given up all the stuff, you know, it was two of us in a huge house with all that stuff, and we're like, why do we have all this?
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How did we get all of this stuff?
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Like, you know, and and it just it was just so relieving and invigorating and exciting.
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And the more we did, I'd walk through the house as we're going days up to a yard sale, just pulling stuff off the walls.
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I'm like, well, this can go on the yard sale and this can go in the yard sale.
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And telling people a holidays and birthday, I'm like, don't buy us anything unless you want to see it in a yard sale.
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I'm like, if you have to get gifts, which we do not want you to do, but if you have to get gifts, it needs to be spendable or consumable, nothing else.
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I'm like, how's it been meeting people on the road and and making that transition from seeing people every day that you know to, you know, meeting new people every day and then trying to keep in touch with people that you knew back home?
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How is how have you found balance there?
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I think that is something everybody does differently and it's it's intentionality, you know, it's being intentional.
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I love the community that I we found on the road.
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We've gotten so many great friends, you being one of them and your family, like we just love knowing you guys.
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And like it's just nice because you might not see each other, but once or twice a year, but the connection doesn't fade.
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You know, you stay in that zone because you understand this lifestyle.
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Yeah.
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And so I found so many great new friends that I text with, I have chats with, I do different things, you know, and when we're near each other, we try to plan something to get together.
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So that's been great.
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And it's it's just like anything.
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You have to plan for that.
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It doesn't just happen.
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Same thing, you know, with friends back home.
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When we were in Fort Myers, which is where we launched from on Fort Myers Cape Coral, you know, we were there for two weeks and trying to like tell everybody that, you know, we're friends with, hey, we're here, let's let's get together.
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You know, I do Marco Polo with a couple of friends back home too, just to stay in touch.
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But it's, you know, it's it's being intentional with that.
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And that's the best word I always use for it is even if I was still there, you still have to be focused on making those plans.
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I had friends that lived a couple streets over and I'd see in like several months apart, you know, because we just needed to sit down and look at calendars.
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And that's really what it comes down to, you know, is is trying to make it work and wanting it to work.
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Yeah, absolutely.
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So that kind of leads me to kind of along the same lines, but different.
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You, you know, you talked about you moved from working a corporate job to taking your business on the road.
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And, you know, I I have kind of a different situation because I took my corporate job on the road with me.
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Like I I do marketing, but I do the same marketing job that I did in a house.
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I just do it in my RV because I was working remotely already.
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But you started like your whole new business.
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You you are doing the dang thing.
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So, what I want to know is how does that work for you?
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What does a day look like for you?
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And how are you finding customers?
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How are you building that business?
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And and what has been kind of the ways that you've seen that grow or stretch you.
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I know I just asked you like 18 questions because I have so many questions.
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And so I'm so sorry.
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So let's start with Hey, you started a new business.
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Congratulations on that.
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First of all, that's always an undertaking for anyone, whether they're in a house or on the road.
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So that's that's huge.
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Congratulations.
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Thanks.
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First of all.
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And then second of all, what what's been different for you from working corporate to owning your own business?
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What has been kind of the change for you?
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Yeah.
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So I've done marketing and public relations for over 20 years.
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Love it.
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It's, you know, no matter where you work, it's different every day.
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You know, you just have different experiences, different things come up.
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And I always worked for somebody.
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I never in a million years dreamed I'd start my own business or do anything of that nature.
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And when we were looking at this, you know, the job I had at the time was willing to let me be remote, but I needed to be on site about two or three months out of the year.
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And that just it didn't give me the freedom that I wanted.
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You know, even when we were going into like national parks, I would be getting calls and texts, even if I'd taken PTO, you know, it just I wasn't getting that breakaway that I needed to experience and enjoy everything.
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And and no fault of theirs.
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It's a great, it was a great company, is a great company.
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It just wasn't wasn't the right fit anymore for either side.
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And so, you know, I stayed on for several months after I turned in a notice just to help them kind of get to that point.
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But we thought, you know what, let's let's do it.
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Let's try it.
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You know, my husband, you know, has his income through retirement.
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And so we we knew we had some, you know, security there, but then let's just see what happens if we get this going.
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So, of course, in my mid to late 40s is when I decide, let's just do something completely different and new and see if it works out.
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Um, I'm like, that seems like a good idea.
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It's the perfect time.
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No.
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And so I'd always work for somebody.
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The challenge going from that in into this into consulting is, you know, you only answer to yourself.
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There's nobody that's necessarily, I mean, you answer to clients, so that is definitely there still, but you build your schedule.
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Nobody expects for you to log on at 8 a.m.
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or, you know, be available for a meeting at certain times.
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So it's making sure that I plan my day so that I'm getting stuff done for any of the clients that they need done.
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Because having different clients too means, you know, I have to switch gears and switch mindsets.
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Several of the clients are in different industries.
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You know, I have some that are in the camping industry, I have some that are in restaurants, I have a magazine one that I work with.
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So there's just a lot of different types of industries and backgrounds that I'm working with.
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And so trying to make sure that I'm planning for that accordingly.
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On the flip side, the benefits to this is having complete control over my schedule and the freedom to do work I really enjoy.
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Whenever you work for a company, you know, you have the tasks that you have, and then there's always that line item of and others to be assigned as they come about.
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Sometimes you're not as big of a fan of those responsibilities.
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So knowing that the projects I do are ones that I enjoy doing, allow me to be creative and kind of just be different and share my skills.
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Got a master's degree in public relations.
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I've I'm accredited in public relations and I'm a certified PR counselor in the state of Florida.
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So I thought, well, I put all this time and effort and education into this thing.
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Let's see what it does when I go out on my own.
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And it's just nice to help smaller businesses or individuals kind of get the same support when it comes to marketing, branding, public relations that a big company would get, but they don't have to have an in-house person.
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Like they can just say, I just need help with this one thing.
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And so, you know, it's nice to be able to do that.
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And my the thing that got me clients, you know, to start with is the relationships that I'd built over the years with people in Southwest Florida, because a lot of my clients are based out of Southwest Florida.
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And just people that know me.
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That's one of the things that I preach about to everybody is it's relationships.
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Even if you find that there's a connection between somebody here and somebody over here that has nothing to do and will benefit you in no way it at all, but you can still connect them, then why not?
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You know, because that's just going to help them succeed.
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So it's the relationship building.
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It's always trying to think of who needs certain services, who needs certain things.
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Can I connect people?
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Can they connect people to me when they need to?
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It's just trying to get that out there.
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Um, but yeah, I mean, it's been fun.
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Of course, you know, the the flip side also with uh being like an entrepreneur, I guess, or consultant on your own is some days you're like, oh my God, this is exciting.
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I love it.
00:16:27.519 --> 00:16:27.919
This is great.
00:16:28.000 --> 00:16:28.799
I'm so glad I did it.
00:16:28.879 --> 00:16:30.879
And the other days you're like, what have I done?
00:16:31.039 --> 00:16:36.000
You know, you just have that roller coaster of um this is the greatest idea ever.
00:16:36.080 --> 00:16:37.279
And then what was I thinking?
00:16:37.440 --> 00:16:39.360
But it's it's still definitely worth it.
00:16:39.440 --> 00:16:40.720
And I wouldn't change a thing.
00:16:41.039 --> 00:16:43.919
June will be two years that I I launched the business.
00:16:44.159 --> 00:16:45.279
That is awesome.
00:16:45.600 --> 00:16:46.159
Yeah.
00:16:46.480 --> 00:16:56.399
So you are in your RV, and I want to talk to you a little bit about the logistics of running a business out of your RV.
00:16:56.559 --> 00:17:06.960
We talk about, you know, we did an episode last season about what it looks like to work on the road for you because you you do have your own business.
00:17:07.200 --> 00:17:15.440
So I'm sure that you have to think about what, you know, the the different types of equipment you need or the different types of internet that you need.
00:17:15.599 --> 00:17:20.319
What kind of steps have you taken to make sure that you're reachable by your clients?
00:17:20.480 --> 00:17:22.000
I guess is what I'm asking.
00:17:22.160 --> 00:17:26.240
My biggest question is how many internets do you have, Jess?
00:17:28.799 --> 00:17:30.160
We all have so many.
00:17:31.519 --> 00:17:33.279
Two in a hot spot.
00:17:33.599 --> 00:17:36.000
But my co-host has four.
00:17:36.160 --> 00:17:37.200
How many have you got?
00:17:37.359 --> 00:17:39.200
This is my favorite question to ask people.
00:17:39.359 --> 00:17:40.799
How many internets do you have?
00:17:41.119 --> 00:17:47.039
We've got the Verizon business, we've got the Starlink, and if all else fails, we have like the hotspot.
00:17:47.119 --> 00:17:51.119
Um, and as a backup, you know, in many places you have the campground Wi-Fi.
00:17:51.279 --> 00:17:54.079
So, you know, you kind of check and see what's working best with any of them.
00:17:54.240 --> 00:18:04.079
But yeah, that's yeah, you know, it keeps you on your toes when you're doing work from the road, whether it's your own business or working for somebody, because you got to have that internet, you know, especially out west.
00:18:04.960 --> 00:18:06.400
My gosh, I know.