April 9, 2026

Marketing Maven & Full-Time RVer: How Jess Walker Built a Business From the Road | Community Spotlight

Marketing Maven & Full-Time RVer: How Jess Walker Built a Business From the Road | Community Spotlight

Send us Fan Mail Community Spotlight is Sponsored by RV Roofing Solutions Jess Walker traded a 2,300-sq-ft FL home for 350 sq ft of freedom and never looked back. As one half of The Walkers Wandering and founder of Jess Lifestyle Marketing, Jess brought 20+ years PR and marketing expertise on the road with her and her husband in 2024. Tasha talks with this award-winning marketing consultant about launching a business on wheels, staying connected with clients, and what 43 states of national pa...

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Send us Fan Mail

Community Spotlight is Sponsored by RV Roofing Solutions

Jess Walker traded a 2,300-sq-ft FL home for 350 sq ft of freedom and never looked back. As one half of The Walkers Wandering and founder of Jess Lifestyle Marketing, Jess brought 20+ years PR and marketing expertise on the road with her and her husband in 2024. Tasha talks with this award-winning marketing consultant about launching a business on wheels, staying connected with clients, and what 43 states of national parks and hidden towns have taught her about intentional living.

Learn How:

• Jess runs a thriving business from an RV

• Jess left corporate life & launched her business on the road

• To stay connected to clients & pivot even in the hard times

• To feel liberated when you downsize, not limited

• To balance work, adventure & relationships

• To find your audience & grow your brand with measurable results

Links & Resources:

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💼 JessLifestyleMarketing.com:

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LinkedIn

Watch: 1000 Ways to Market Your Business Reel

🐾 The Walkers Wandering:

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WEBVTT

00:00:05.040 --> 00:00:08.240
Hi, welcome to Learn to RB, the podcast.

00:00:08.480 --> 00:00:15.599
You are here for our community spotlight episode, and today I am so excited to introduce you guys to Jess Walker.

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She is one half of the Walker's Wandering duo.

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And then she is also just the brilliant mastermind, the award-winning consultant behind.

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I'm gonna get this right, Jess Lifestyle Marketing.

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And Jess, welcome to the podcast.

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I'm so excited that you're here.

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Thanks for having me.

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I'm excited to be here.

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I'm excited to just talk about all things RV and marketing and all the funds.

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Thanks for having me on.

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Yes.

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So let's ease it on down the road.

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Let's talk about how did you guys start RVing?

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When did this journey start for you guys?

00:00:56.479 --> 00:00:58.799
Well, when our kids were little, we did a lot of camping.

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You know, it was always fun to do.

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And then they got older and we lived in Florida.

00:01:02.240 --> 00:01:08.159
So we did, you know, a step away from it for a while and did boating and then came back to it when the girls were grown.

00:01:08.239 --> 00:01:09.200
They're both adults now.

00:01:09.359 --> 00:01:10.400
We have two daughters.

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And um, my husband retired from his career in 2022 and we did some long road trips.

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And while we were doing those in our gas class A at the time, we found so many people were living full-time on the road.

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And, you know, the only thing at that point in time holding us to our house in Southwest Florida was a job that I was working in corporate.

00:01:30.239 --> 00:01:42.319
You know, we we did a couple of long trips to make sure we could, you know, stand being in a small space, we could spend 24 hours a day together because you really have to like the person you're with or the family you're with if you're traveling with more than one person.

00:01:42.560 --> 00:01:44.079
And we just really enjoyed it.

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And so in 2023, yeah, I think we after that trip, we decided we were going to do it and we took a whole year to prepare because getting, figuring out mail, doctor's appointments, residency, stuff like that.

00:01:56.400 --> 00:02:08.159
Uh, and then we sold our house in April of 2024 because the only thing, like I said, that kept us in Southwest Florida was a corporate job that it was going through some changes, so it was not the right fit as much anymore for me.

00:02:08.319 --> 00:02:10.719
And, you know, they needed somebody more full-time too.

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So it was just a time for me to kind of launch my own business, um, which is what we did once we hit the road.

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April will be two years that we've been traveling full-time and we've just loved it.

00:02:20.159 --> 00:02:23.840
Like I we have one daughter in Florida, one daughter in Washington State.

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So this is perfect for us to kind of travel between the two.

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He's retired, so he helps with the business like bookkeeping and stuff like that that I have.

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I do the consulting, but we just kind of enjoy life on the road and explore so many different places.

00:02:36.719 --> 00:02:39.840
This country is so much to see, and we just, you know, it's nice.

00:02:39.919 --> 00:02:48.240
And the other thing that helps too is, you know, if if family needs us or somebody needs us, we're mobile, we can get to them and be where we need to be for an extended amount of time.

00:02:48.400 --> 00:02:52.319
We don't have to get home to mow a yard or fix the pool or do anything like that.

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So it just gives us a lot of freedom to do what we want to do.

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But we never thought we'd be doing it.

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It's the two of us and our dog.

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And like I said, when we travel, you know, we get to see our kids a lot.

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And then when we also travel and they want to go to some of these places, it's nice as well because they fly in and hang out with us for a few days in the camper and then fly back.

00:03:11.439 --> 00:03:14.000
So they're kind of getting to fly along with us on some of this.

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That's fun.

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That's really fun.

00:03:16.319 --> 00:03:23.759
So when you guys have been out on the road for this kind of stretch of time, what's been like your?

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I mean, because you are you do have like far southeast coast, and then you've got far northwest coast as kind of like your pivot points with the girls.

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So, in between those points, what are you guys searching for whenever you're finding stops or you're you're making kind of points of interest to go and visit?

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What are the things that catch your guys'?

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We love, yeah.

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We love when we find places to hike and bike and you know, just be outdoors.

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That's that's where we really thrive and what we love to do.

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And that's what we seek.

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You know, we want to see the national parks, we want to see state parks, love county parks.

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I mean, we go to any of them that we can find.

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So a lot of our trips tend to be around maybe some of those bigger national parks.

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And then you look at the map in between to figure out, okay, what are some spots that'll be just as fun in between?

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And that's been an another part of the journey that we didn't really expect is we stumble on so many small towns and places that we just didn't know about, didn't think about, and we love them.

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Like there's a small town called Wallace, Idaho, and never heard of it.

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We've been to it three times, and you know, it's just this tiny little town that's probably maybe three miles all together.

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And uh, you know, we love it.

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Like we can do a lot of outdoor stuff there with the biking and uh hiking around and stuff like that.

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So we look for those types of things and then build the extended trip around that.

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And of course, you know, being in an RV, and and those that travel in an RV know this happens.

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Sometimes maintenance issues come up, sometimes repairs, and you have to be able to kind of change your plans and do things like that.

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Um, and sometimes that changes the route where we have to go and see a maintenance shop somewhere else.

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So then we're rerouting it.

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But really, we just love the outdoors.

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And so if we can be hiking and biking, that's just our happiest place to be.

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That's awesome.

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So, how many states have you guys been to?

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Do you know?

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In the lower 48, I'm looking at our map.

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We are just shy of five.

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So, all in all, we've done, yeah, in lower 48, we've done uh the 43 of them.

00:05:26.399 --> 00:05:27.519
So 43 states.

00:05:27.759 --> 00:05:31.360
Holy crow! So you guys have not slowed down.

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You are you're on a mission.

00:05:34.480 --> 00:05:34.800
Yeah.

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We do we realize that very first year, you know, everybody falls into this.

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I'm sure when they're excited about a first big trip and they make all these stops and they make all these plans, and then you get on the road, and what you didn't plan for was your quote unquote weekends or your down days.

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You know, when we did that first retirement trip, we were three months on the road, and I think the longest stock was like four nights, and that was rare because we were moving.

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So we learned after that, we're like, okay, we need to program extra down days in this as well so that we can just recoup and rest up.

00:06:05.839 --> 00:06:07.360
And so we do travel pretty quickly.

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We've slowed it down still, you know, we've been spending two weeks in a place, three weeks in a place.

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The idea maybe hopefully next year, depending on what the future looks like, is we might find a spot we really enjoy and be there for a couple months, you know, and and kind of just explore more in depth because that's the other thing too.

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When you visit these places, you stumble on all these great things, but when your time is up and you have to leave, you're like, but I didn't get to do all the things, you know.

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So you end up going back and over and over again.

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So yeah, we've covered a lot of ground, um, but we're trying to to slow it down a little more, but it's still pretty quick.

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Do you have a favorite spot so far that's like just been if you were to go back again and again, this is the spot that you would go?

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I would have to say probably the Pacific Northwest.

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You know, it's hard to say any one particular location or campground or state just because they're all so different and they all have something that I love about them.

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But we really love the Oregon, Washington, Idaho, Montana area, Wyoming, and Utah, those are like the states.

00:07:09.759 --> 00:07:18.399
And then this last summer we went up the northeast coasts and we um we enjoyed Maine, you know, and Kentucky has some beautiful weather too.

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I mean, it's just there's just so much that people don't realize to see, you know, and get around in this country.

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Yeah.

00:07:25.680 --> 00:07:41.920
So when you guys moved into your RV, what was like the most surprising thing for you when you made that transition from a sticks and bricks kind of lifestyle to we now live on the road and we travel everywhere?

00:07:42.160 --> 00:07:52.000
You know what's surprising is, you know, when we made this decision, we spent the year kind of cleaning out, selling things, having yard sales, getting stuff prepared.

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And the most surprising thing at that time was how good it felt to clean out and to purge and to realize we had like 2,300 square feet of a house filled to the gills.

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And we're down to what, 350 now, and maybe and a 10 by 10 storage.

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We have sentimental stuff we kept, but it was surprising how good it felt to just let go of so many things and just be free of it, you know.

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And that's not without its challenges.

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I mean, you know, you have a very small wardrobe, you um don't have all the tools and the things and stuff like that, but you know, you have your necessities.

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And when you look at what you're getting to do and having given up all the stuff, you know, it was two of us in a huge house with all that stuff, and we're like, why do we have all this?

00:08:36.799 --> 00:08:38.639
How did we get all of this stuff?

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Like, you know, and and it just it was just so relieving and invigorating and exciting.

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And the more we did, I'd walk through the house as we're going days up to a yard sale, just pulling stuff off the walls.

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I'm like, well, this can go on the yard sale and this can go in the yard sale.

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And telling people a holidays and birthday, I'm like, don't buy us anything unless you want to see it in a yard sale.

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I'm like, if you have to get gifts, which we do not want you to do, but if you have to get gifts, it needs to be spendable or consumable, nothing else.

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I'm like, how's it been meeting people on the road and and making that transition from seeing people every day that you know to, you know, meeting new people every day and then trying to keep in touch with people that you knew back home?

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How is how have you found balance there?

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I think that is something everybody does differently and it's it's intentionality, you know, it's being intentional.

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I love the community that I we found on the road.

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We've gotten so many great friends, you being one of them and your family, like we just love knowing you guys.

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And like it's just nice because you might not see each other, but once or twice a year, but the connection doesn't fade.

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You know, you stay in that zone because you understand this lifestyle.

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Yeah.

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And so I found so many great new friends that I text with, I have chats with, I do different things, you know, and when we're near each other, we try to plan something to get together.

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So that's been great.

00:10:04.639 --> 00:10:06.159
And it's it's just like anything.

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You have to plan for that.

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It doesn't just happen.

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Same thing, you know, with friends back home.

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When we were in Fort Myers, which is where we launched from on Fort Myers Cape Coral, you know, we were there for two weeks and trying to like tell everybody that, you know, we're friends with, hey, we're here, let's let's get together.

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You know, I do Marco Polo with a couple of friends back home too, just to stay in touch.

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But it's, you know, it's it's being intentional with that.

00:10:30.000 --> 00:10:37.039
And that's the best word I always use for it is even if I was still there, you still have to be focused on making those plans.

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I had friends that lived a couple streets over and I'd see in like several months apart, you know, because we just needed to sit down and look at calendars.

00:10:44.480 --> 00:10:49.279
And that's really what it comes down to, you know, is is trying to make it work and wanting it to work.

00:10:49.440 --> 00:10:50.639
Yeah, absolutely.

00:10:50.960 --> 00:10:56.320
So that kind of leads me to kind of along the same lines, but different.

00:10:56.559 --> 00:11:06.080
You, you know, you talked about you moved from working a corporate job to taking your business on the road.

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And, you know, I I have kind of a different situation because I took my corporate job on the road with me.

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Like I I do marketing, but I do the same marketing job that I did in a house.

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I just do it in my RV because I was working remotely already.

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But you started like your whole new business.

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You you are doing the dang thing.

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So, what I want to know is how does that work for you?

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What does a day look like for you?

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And how are you finding customers?

00:11:38.799 --> 00:11:40.639
How are you building that business?

00:11:40.720 --> 00:11:47.360
And and what has been kind of the ways that you've seen that grow or stretch you.

00:11:47.600 --> 00:11:52.720
I know I just asked you like 18 questions because I have so many questions.

00:11:52.960 --> 00:11:54.000
And so I'm so sorry.

00:11:54.159 --> 00:11:57.519
So let's start with Hey, you started a new business.

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Congratulations on that.

00:11:59.120 --> 00:12:04.639
First of all, that's always an undertaking for anyone, whether they're in a house or on the road.

00:12:04.720 --> 00:12:06.240
So that's that's huge.

00:12:06.399 --> 00:12:07.600
Congratulations.

00:12:07.919 --> 00:12:08.399
Thanks.

00:12:08.639 --> 00:12:09.679
First of all.

00:12:10.159 --> 00:12:17.600
And then second of all, what what's been different for you from working corporate to owning your own business?

00:12:17.759 --> 00:12:19.679
What has been kind of the change for you?

00:12:19.919 --> 00:12:20.240
Yeah.

00:12:20.399 --> 00:12:23.840
So I've done marketing and public relations for over 20 years.

00:12:24.080 --> 00:12:24.480
Love it.

00:12:24.559 --> 00:12:27.679
It's, you know, no matter where you work, it's different every day.

00:12:27.840 --> 00:12:31.200
You know, you just have different experiences, different things come up.

00:12:31.440 --> 00:12:33.360
And I always worked for somebody.

00:12:33.519 --> 00:12:37.759
I never in a million years dreamed I'd start my own business or do anything of that nature.

00:12:37.919 --> 00:12:46.080
And when we were looking at this, you know, the job I had at the time was willing to let me be remote, but I needed to be on site about two or three months out of the year.

00:12:46.320 --> 00:12:49.279
And that just it didn't give me the freedom that I wanted.

00:12:49.360 --> 00:13:01.279
You know, even when we were going into like national parks, I would be getting calls and texts, even if I'd taken PTO, you know, it just I wasn't getting that breakaway that I needed to experience and enjoy everything.

00:13:01.440 --> 00:13:02.960
And and no fault of theirs.

00:13:03.039 --> 00:13:05.600
It's a great, it was a great company, is a great company.

00:13:05.759 --> 00:13:08.720
It just wasn't wasn't the right fit anymore for either side.

00:13:08.799 --> 00:13:14.000
And so, you know, I stayed on for several months after I turned in a notice just to help them kind of get to that point.

00:13:14.159 --> 00:13:16.720
But we thought, you know what, let's let's do it.

00:13:16.799 --> 00:13:17.360
Let's try it.

00:13:17.440 --> 00:13:20.399
You know, my husband, you know, has his income through retirement.

00:13:20.480 --> 00:13:26.720
And so we we knew we had some, you know, security there, but then let's just see what happens if we get this going.

00:13:26.960 --> 00:13:34.399
So, of course, in my mid to late 40s is when I decide, let's just do something completely different and new and see if it works out.

00:13:34.639 --> 00:13:37.440
Um, I'm like, that seems like a good idea.

00:13:37.679 --> 00:13:38.879
It's the perfect time.

00:13:39.200 --> 00:13:39.519
No.

00:13:39.679 --> 00:13:41.679
And so I'd always work for somebody.

00:13:41.840 --> 00:13:48.960
The challenge going from that in into this into consulting is, you know, you only answer to yourself.

00:13:49.200 --> 00:13:55.679
There's nobody that's necessarily, I mean, you answer to clients, so that is definitely there still, but you build your schedule.

00:13:55.759 --> 00:13:58.000
Nobody expects for you to log on at 8 a.m.

00:13:58.320 --> 00:14:01.440
or, you know, be available for a meeting at certain times.

00:14:01.600 --> 00:14:08.399
So it's making sure that I plan my day so that I'm getting stuff done for any of the clients that they need done.

00:14:08.720 --> 00:14:12.720
Because having different clients too means, you know, I have to switch gears and switch mindsets.

00:14:12.960 --> 00:14:14.720
Several of the clients are in different industries.

00:14:14.879 --> 00:14:21.120
You know, I have some that are in the camping industry, I have some that are in restaurants, I have a magazine one that I work with.

00:14:21.279 --> 00:14:26.000
So there's just a lot of different types of industries and backgrounds that I'm working with.

00:14:26.080 --> 00:14:29.039
And so trying to make sure that I'm planning for that accordingly.

00:14:29.200 --> 00:14:37.200
On the flip side, the benefits to this is having complete control over my schedule and the freedom to do work I really enjoy.

00:14:37.679 --> 00:14:45.919
Whenever you work for a company, you know, you have the tasks that you have, and then there's always that line item of and others to be assigned as they come about.

00:14:46.080 --> 00:14:49.360
Sometimes you're not as big of a fan of those responsibilities.

00:14:49.600 --> 00:14:58.639
So knowing that the projects I do are ones that I enjoy doing, allow me to be creative and kind of just be different and share my skills.

00:14:58.799 --> 00:15:01.200
Got a master's degree in public relations.

00:15:01.360 --> 00:15:06.159
I've I'm accredited in public relations and I'm a certified PR counselor in the state of Florida.

00:15:06.320 --> 00:15:09.840
So I thought, well, I put all this time and effort and education into this thing.

00:15:09.919 --> 00:15:11.919
Let's see what it does when I go out on my own.

00:15:12.080 --> 00:15:25.919
And it's just nice to help smaller businesses or individuals kind of get the same support when it comes to marketing, branding, public relations that a big company would get, but they don't have to have an in-house person.

00:15:26.080 --> 00:15:28.799
Like they can just say, I just need help with this one thing.

00:15:28.960 --> 00:15:31.600
And so, you know, it's nice to be able to do that.

00:15:31.759 --> 00:15:43.600
And my the thing that got me clients, you know, to start with is the relationships that I'd built over the years with people in Southwest Florida, because a lot of my clients are based out of Southwest Florida.

00:15:43.840 --> 00:15:45.279
And just people that know me.

00:15:45.440 --> 00:15:49.440
That's one of the things that I preach about to everybody is it's relationships.

00:15:49.600 --> 00:16:00.720
Even if you find that there's a connection between somebody here and somebody over here that has nothing to do and will benefit you in no way it at all, but you can still connect them, then why not?

00:16:00.799 --> 00:16:03.440
You know, because that's just going to help them succeed.

00:16:03.600 --> 00:16:05.279
So it's the relationship building.

00:16:05.360 --> 00:16:09.840
It's always trying to think of who needs certain services, who needs certain things.

00:16:10.080 --> 00:16:11.200
Can I connect people?

00:16:11.440 --> 00:16:13.440
Can they connect people to me when they need to?

00:16:13.759 --> 00:16:15.679
It's just trying to get that out there.

00:16:15.840 --> 00:16:18.080
Um, but yeah, I mean, it's been fun.

00:16:18.240 --> 00:16:26.960
Of course, you know, the the flip side also with uh being like an entrepreneur, I guess, or consultant on your own is some days you're like, oh my God, this is exciting.

00:16:27.039 --> 00:16:27.440
I love it.

00:16:27.519 --> 00:16:27.919
This is great.

00:16:28.000 --> 00:16:28.799
I'm so glad I did it.

00:16:28.879 --> 00:16:30.879
And the other days you're like, what have I done?

00:16:31.039 --> 00:16:36.000
You know, you just have that roller coaster of um this is the greatest idea ever.

00:16:36.080 --> 00:16:37.279
And then what was I thinking?

00:16:37.440 --> 00:16:39.360
But it's it's still definitely worth it.

00:16:39.440 --> 00:16:40.720
And I wouldn't change a thing.

00:16:41.039 --> 00:16:43.919
June will be two years that I I launched the business.

00:16:44.159 --> 00:16:45.279
That is awesome.

00:16:45.600 --> 00:16:46.159
Yeah.

00:16:46.480 --> 00:16:56.399
So you are in your RV, and I want to talk to you a little bit about the logistics of running a business out of your RV.

00:16:56.559 --> 00:17:06.960
We talk about, you know, we did an episode last season about what it looks like to work on the road for you because you you do have your own business.

00:17:07.200 --> 00:17:15.440
So I'm sure that you have to think about what, you know, the the different types of equipment you need or the different types of internet that you need.

00:17:15.599 --> 00:17:20.319
What kind of steps have you taken to make sure that you're reachable by your clients?

00:17:20.480 --> 00:17:22.000
I guess is what I'm asking.

00:17:22.160 --> 00:17:26.240
My biggest question is how many internets do you have, Jess?

00:17:28.799 --> 00:17:30.160
We all have so many.

00:17:31.519 --> 00:17:33.279
Two in a hot spot.

00:17:33.599 --> 00:17:36.000
But my co-host has four.

00:17:36.160 --> 00:17:37.200
How many have you got?

00:17:37.359 --> 00:17:39.200
This is my favorite question to ask people.

00:17:39.359 --> 00:17:40.799
How many internets do you have?

00:17:41.119 --> 00:17:47.039
We've got the Verizon business, we've got the Starlink, and if all else fails, we have like the hotspot.

00:17:47.119 --> 00:17:51.119
Um, and as a backup, you know, in many places you have the campground Wi-Fi.

00:17:51.279 --> 00:17:54.079
So, you know, you kind of check and see what's working best with any of them.

00:17:54.240 --> 00:18:04.079
But yeah, that's yeah, you know, it keeps you on your toes when you're doing work from the road, whether it's your own business or working for somebody, because you got to have that internet, you know, especially out west.

00:18:04.960 --> 00:18:06.400
My gosh, I know.

00:18:06.960 --> 00:18:12.160
There is there's this scene from from the sitcom, Friends.

00:18:12.319 --> 00:18:16.559
If any of you have ever seen Friends, where they're trying to get a couch up these stairs.

00:18:16.720 --> 00:18:17.519
I know, right?

00:18:17.680 --> 00:18:18.880
No one's ever heard of this.

00:18:18.960 --> 00:18:22.559
It's such an elusive, like hidden gem of a show.

00:18:22.799 --> 00:18:23.039
Right.

00:18:23.119 --> 00:18:29.599
But there's this scene where they're trying to get a couch up the stairs, and Ross just keeps yelling, pivot.

00:18:29.759 --> 00:18:30.160
Pivot.

00:18:30.319 --> 00:18:35.119
And I remember when I watched that episode, I was like, that's hilarious.

00:18:35.359 --> 00:18:38.480
This is not real life, but that's so funny.

00:18:38.720 --> 00:18:48.079
But I can not tell you how many times as an R Ver that scene has come to mind because I feel like there's so many ways that we have to pivot.

00:18:48.240 --> 00:19:04.960
Either when I'm working and everything is falling apart electronically, or we're driving down the road and the TPMS monitor is screaming at us that our tire is like at, you know, 842 degrees, or you know, whatever it is.

00:19:05.119 --> 00:19:07.279
That is the thing that I always think of.

00:19:07.519 --> 00:19:12.960
So do you take any steps to make sure that you are pivotable?

00:19:13.200 --> 00:19:13.440
Yes.

00:19:13.680 --> 00:19:14.240
Not a real word.

00:19:14.559 --> 00:19:15.279
All the steps.

00:19:15.519 --> 00:19:18.319
But I probably said some that aren't real words in this as well.

00:19:18.400 --> 00:19:20.480
I just make up my own language as we go.

00:19:21.119 --> 00:19:21.759
It works.

00:19:21.920 --> 00:19:22.240
Absolutely.

00:19:22.640 --> 00:19:26.640
What do you do to keep yourself flexible with your your business?

00:19:27.200 --> 00:19:30.960
When you're planning things, you try to look ahead at the calendar and be like, I'm at this campground.

00:19:31.119 --> 00:19:35.200
Okay, let's look at Google Maps and see if there's a clear shot for the Starlink.

00:19:35.279 --> 00:19:37.920
If not, let's see how the internet is, what other people have said.

00:19:38.079 --> 00:19:39.759
So you're always trying to think ahead.

00:19:39.839 --> 00:19:45.599
But of course, you know, sometimes things come up and you just have to flip between them, you know.

00:19:45.759 --> 00:19:50.400
Even uh the other day I was flipping between the Verizon business and the Starlink.

00:19:50.720 --> 00:19:53.119
Um, because sometimes one works better than the other.

00:19:53.200 --> 00:19:56.880
And when we're out west, you know, cell service is very spotty.

00:19:56.960 --> 00:20:00.480
So that's why we have Starlink because there is a lot of clear space out there.

00:20:00.559 --> 00:20:02.640
So, you know, you can usually get that.

00:20:03.039 --> 00:20:07.599
But one example I had, I had a client meeting and it had been scheduled.

00:20:07.759 --> 00:20:11.119
My husband had to go um actually out of town.

00:20:11.200 --> 00:20:16.319
So left me, I was in New York at a county park, it's a beautiful park, but he had to fly back to Florida.

00:20:16.400 --> 00:20:17.599
So I was on my own anyway.

00:20:17.759 --> 00:20:18.880
And, you know, I'd made plans.

00:20:18.960 --> 00:20:22.799
I'm like, I'm not a tech person, so I'm gonna go to the library and get on this internet.

00:20:23.039 --> 00:20:30.960
I'd made reservations, I'd done all these things, and then somehow my timing got gooped up and I got the alert that the meeting starts in 10 minutes and I was still in the RP.

00:20:31.359 --> 00:20:36.480
So I knew that there was good service literally right outside the front gate of the park.

00:20:36.559 --> 00:20:47.839
And so I jumped in the car and I ran with my laptop over there and I sat in the back seat of the truck, you know, trying to make it not look too obviously that I'm sitting in a car and blurring out everything, just so that I'd have a good connection.

00:20:48.000 --> 00:20:48.799
And I it worked.

00:20:48.880 --> 00:20:51.519
I I got to the meeting on time and it worked out well.

00:20:51.680 --> 00:20:52.799
But that's just it.

00:20:53.039 --> 00:21:02.000
When you're you're living this lifestyle, you have to be ready for those snafuos and and to pivot because you just don't know when things aren't gonna work.

00:21:02.079 --> 00:21:06.799
And and evidently, Murphy's Law, it's gonna fail or break when you need it to work.

00:21:06.960 --> 00:21:12.000
So but yeah, we we try to use a lot of different ones, the real little connections.

00:21:12.240 --> 00:21:20.240
Um, but it is, it's it's it's another another thing for it being intentional, you know, having to really look ahead and and plan for things, you know.

00:21:20.319 --> 00:21:24.319
And then of course you also probably realize you have the unexpected, like I have a dog over here to the left.

00:21:24.480 --> 00:21:30.000
Luckily, she's been quiet, but you know, you have to also plan with your but the schedules of people in the rig with you.

00:21:30.079 --> 00:21:35.920
You're like, you know, you're either in the RV while I'm recording and you're quiet, or you're outside and you can come in when I'm done, you know.

00:21:36.400 --> 00:21:36.640
Yes.

00:21:36.799 --> 00:21:55.119
Like right now I've got my mouse hovering over the microphone because I know any second this door to my left is going to open and there's a bell on it, and I'm gonna have to hit the mute button really fast, or there's gonna be a chiming that's gonna ring through this recording.

00:21:55.519 --> 00:21:55.920
Yeah.

00:21:56.160 --> 00:21:57.759
So, what about for your business?

00:21:57.920 --> 00:21:59.599
So you got ready, you were like, these.

00:22:00.160 --> 00:22:01.519
Are the services I'm going to offer?

00:22:01.599 --> 00:22:06.240
These are the things that I feel pretty secure in that that I can consult on.

00:22:06.319 --> 00:22:08.400
These are the things that I can do from the road.

00:22:08.559 --> 00:22:12.160
Have you had to flex any of that since you got started?

00:22:12.319 --> 00:22:15.519
Or have you been able to offer more services?

00:22:15.680 --> 00:22:18.160
Or were you pretty ready for all of that?

00:22:18.240 --> 00:22:23.200
And you you knew out the gate this is what I'm doing and and you were ready to run with it.

00:22:23.440 --> 00:22:29.440
Yeah, I think the the thing that comes into play here is that just like I mentioned earlier, you get to kind of do the things you really enjoy.

00:22:29.599 --> 00:22:34.000
And so, of course, in marketing and public relations, there's a lot, there's a lot of hats.

00:22:34.160 --> 00:22:34.960
And you know this.

00:22:35.039 --> 00:22:38.880
I mean, you you learn how to do something, all of a sudden that's become one of your hats.

00:22:39.200 --> 00:22:41.440
And so there's just a lot of responsibility.

00:22:41.599 --> 00:22:52.720
And I really enjoy like the branding and reputation management for people and helping, you know, businesses or individuals find their target audience, you know, and and learning, okay, we found your audience.

00:22:52.799 --> 00:22:54.480
Now how do we communicate with that audience?

00:22:54.559 --> 00:22:58.079
You know, and building these plans that give them measured results.

00:22:58.160 --> 00:23:10.240
Uh, because that's really what also comes into play for public relations is, you know, it is a campaign plan, a communications plan where you set your goals from the beginning and you make them measurable.

00:23:10.319 --> 00:23:14.240
And then you set, you know, a lot of stop gaps along the way of whatever your timeline is.

00:23:14.319 --> 00:23:16.799
And at the end, you know if you've been successful or not.

00:23:16.960 --> 00:23:22.880
And so that's where I think it's important to sit down with a client and and say, what are you looking to do?

00:23:22.960 --> 00:23:30.160
You know, and not what are you wanting to do because somebody else is doing it, what are you looking to do, particularly for your business.

00:23:30.400 --> 00:23:44.960
Um, and so that's where I think that um I was able to kind of dive in with my skills and my understanding of, you know, finding those audiences, telling them how to market to them, telling them places that really aren't helping them.

00:23:45.119 --> 00:23:52.880
You know, whether it's on social media, I help with media relations, with magazines and publications, online publications.

00:23:53.119 --> 00:24:06.319
I also help with social media stuff, you know, helping people to guide and understand how all of the things work together because it's not just doing one thing that's going to promote anybody's business or services, it's a whole variety of things.

00:24:06.480 --> 00:24:13.759
It's their website, it's their social media, it's what they're doing on Google, how they're engaging with others and promoting others.

00:24:13.920 --> 00:24:23.440
And so I try to figure out with clients what their needs are and where I can step into to help, you know, when it comes to videos and graphics and things like that.

00:24:23.599 --> 00:24:26.319
Those are stuff, you know, if it's very simple, I can do.

00:24:26.480 --> 00:24:38.319
But I also have a network of friends that I value and trust and know work very well that I can refer if somebody needs something more in-depth that is out of my realm when it comes to like design or things of that nature.

00:24:38.480 --> 00:24:49.440
But no, I'm I'm here to help businesses find their audiences, figure out what they're trying to accomplish and how to get to that and how to measure it so that you can show that that you're doing the things that will get you there.

00:24:49.519 --> 00:25:03.920
Um, and if yeah, you know, the reason they have the stop gaps is that if we're halfway through a timeline, say they say one year is what we wanted to plan to schedule to meet this goal, at six months, either we're ahead of schedule, behind schedule, or on schedule.

00:25:04.079 --> 00:25:07.119
Ahead and on are okay, you know, definitely good.

00:25:07.200 --> 00:25:11.599
But if you're behind, then that's where we have stop right then and say, okay, what can we reevaluate?

00:25:11.759 --> 00:25:15.519
Where is where can we make changes to get us back on track?

00:25:15.680 --> 00:25:18.400
Because you don't want to get to the end and say, Oh, we didn't make it.

00:25:18.480 --> 00:25:19.279
I wonder what we did.

00:25:19.440 --> 00:25:23.359
You want to measure throughout the whole time to say, why didn't we get to that point?

00:25:23.599 --> 00:25:29.440
And so that's where, you know, I can help in content, writing content for for businesses and stuff like that.

00:25:29.519 --> 00:25:30.880
I can do all of those things as well.

00:25:31.039 --> 00:25:33.279
So it's really kind of a all over the place thing.

00:25:33.599 --> 00:25:39.599
Do you have particular business niches that you prefer to wick work with?

00:25:39.839 --> 00:25:52.720
Or are you kind of open to any um any type of, I guess um the word is escaping me, but like would you work with a construction company?

00:25:52.880 --> 00:25:57.680
Would you work with um an RV industry uh business?

00:25:57.839 --> 00:26:09.200
Would you, or are there, you know, is your specialty party planning businesses or where where do you live in that kind of spectrum of these are the clients that I like?

00:26:09.440 --> 00:26:15.599
Well, actually, that took me 12 years to ask that question because I could not think of the word, but that's okay.

00:26:15.839 --> 00:26:16.640
You're good.

00:26:17.200 --> 00:26:18.640
We got there eventually.

00:26:18.880 --> 00:26:19.839
We got there.

00:26:20.000 --> 00:26:25.279
Uh, I have to say, you know, it's really fun to work with a bunch of different industries.

00:26:25.519 --> 00:26:33.200
Like I'd mentioned earlier, you definitely have to plan and switch gears and kind of get your mind focused on one and then switch completely for something different.

00:26:33.359 --> 00:26:37.200
But that's what's fun about it is you're learning about so many different things.

00:26:37.359 --> 00:26:49.680
And when you go through the training I've had, so to be accredited in public relations, you learn very in-depth the steps of what they call the 10-step communications plan, which is how you build and measure.

00:26:49.839 --> 00:26:53.839
And what it boils down to is research and measurement and implementation.

00:26:53.920 --> 00:27:00.000
I mean, you know, it's it's actually there's a model called RPI, research, planning, implementation, and evaluation.

00:27:00.160 --> 00:27:12.559
And so it's applying that to any client or any business, you know, whether you're working as a consultant or for a company on your own, it's applying that, I guess what'd you say, formula to any project that you're working on.

00:27:12.720 --> 00:27:23.039
So as long as you can get in a research about the company, about the industry, and learn a little bit, you can then take those things and apply them in that plan by plugging them in.

00:27:23.200 --> 00:27:27.839
So I'm always open to working with any different group, any different type of organization.

00:27:28.079 --> 00:27:32.640
Just, you know, have to give me a little bit of time to get up to speed on understanding some of the basics.

00:27:32.799 --> 00:27:34.319
I don't have to be the expert in it.

00:27:34.400 --> 00:27:34.640
Right.

00:27:34.799 --> 00:27:37.839
I just need to understand the very core basics of that industry.

00:27:38.000 --> 00:27:40.799
And then I can start digging in, saying your audience is over here.

00:27:40.880 --> 00:27:45.200
This is where they're on Facebook or they're reading this magazine.

00:27:45.359 --> 00:27:48.079
You know, we need to kind of do features or target that.

00:27:48.240 --> 00:27:49.440
So a little bit of everything.

00:27:49.599 --> 00:27:51.680
I I enjoy it because it's it makes it different.

00:27:52.079 --> 00:27:58.480
Is that going to be scalable for the smallest of companies to the largest of companies?

00:27:58.640 --> 00:28:17.200
You can use that same kind of planning tool and measurement tool for a mom and pop company that that's kind of just out the gate to a Fortune 500 company that maybe is looking to rethink their marketing and re-evaluate how they are reaching their audience.

00:28:17.440 --> 00:28:19.200
Yeah, it can be for any size.

00:28:19.279 --> 00:28:29.599
Now, for a lot of the clients I work with right now, I don't we don't have it written out because I understand what they're looking to do and I know enough about their industry that I'm just applying those steps.

00:28:29.759 --> 00:28:31.680
I haven't written it from start to finish.

00:28:32.079 --> 00:28:39.519
If somebody wants it written from start to finish, it gets a little daunting for somebody to read it because it is probably about 30 pages by the time you get done.

00:28:39.680 --> 00:28:41.519
And that's probably on the short end.

00:28:41.680 --> 00:28:50.799
So I think that, you know, no matter what it is, whether it's a single person entity or a small business or a large business, you can apply that to any of those.

00:28:51.039 --> 00:28:55.440
For me, I don't look to grow my business to add employees or anything.

00:28:55.599 --> 00:28:58.319
So I try to keep stuff within my manageable realm.

00:28:58.480 --> 00:29:02.640
And the other nice thing for people to know when they're working with me is they're working just with me.

00:29:02.720 --> 00:29:09.440
That I'm not gonna be handing them off to somebody else to handle, you know, their projects or their programs or their campaigns.

00:29:09.599 --> 00:29:14.559
They're gonna be working directly with me and have access to me, you know, with questions and everything of that nature.

00:29:14.720 --> 00:29:23.279
And the other part of that too is just that um being able to, being able to pick and choose how much they need from me.

00:29:23.519 --> 00:29:27.920
So I'm not one that's gonna lock them into a contract and say you have to sign on for a year.

00:29:28.079 --> 00:29:31.920
If they just need help with one project, we'll do a contract for the one project.

00:29:32.000 --> 00:29:34.000
And then if you need me again, we'll come back.

00:29:34.160 --> 00:29:38.240
So they're not locked into anything and it doesn't have to meet a financial requirement.

00:29:38.319 --> 00:29:44.000
If it's you know a couple hundred dollars you need help with on something, then I'm happy to do it and and see where I can assist.

00:29:44.079 --> 00:29:45.839
Um, because you never know when that's gonna grow.

00:29:45.920 --> 00:29:53.920
And and when you do those things, hopefully the the results for that company is causing growth, which then means they're gonna need you more down the line.

00:29:54.079 --> 00:29:54.400
Yeah.

00:29:54.559 --> 00:29:57.599
So that's that's kind of the plan for it, but all ranges.

00:29:57.839 --> 00:30:08.160
So if someone wanted to start a project with you or wanted to talk to you about the possibility of working with their company, how do they get in touch?

00:30:08.240 --> 00:30:10.240
And then how does that process begin?

00:30:10.400 --> 00:30:10.720
Yeah.

00:30:10.960 --> 00:30:16.799
So, really and truly, emailing or calling me, you know, to kind of get things started and get set up.

00:30:16.960 --> 00:30:28.400
I always like to meet with somebody, you know, an initial consultation, no charge, just talking to figure out what their needs are, make sure I can meet their needs because it's not just a one, you know, it's a two-way street.

00:30:28.559 --> 00:30:29.759
They have to be happy with me.

00:30:29.920 --> 00:30:32.400
I need to be able to give them what they need and be able to work with them.

00:30:32.480 --> 00:30:34.559
And so you've got to find that compatibility.

00:30:34.720 --> 00:30:42.960
Um, so I always like to have like an initial phone call or meeting to see what people are looking for and and if we can move forward and how to do that.

00:30:43.039 --> 00:30:52.720
And then from that point, if it is something that we can work together on, I will make up a proposal based on that conversation and submit it to them for review.

00:30:52.799 --> 00:30:57.759
And then they can tell me if, you know, they want to do all the things on the proposal, they want to cherry pick things.

00:30:58.000 --> 00:31:11.839
I'm I'm very I try to make it as simple and as you know, easy as possible for anybody to absorb, both mentally for time, financially, for cost and budgets, because I know that that's a big thing, especially when you're a small business or an entrepreneur.

00:31:11.920 --> 00:31:18.319
So it's trying to figure those things out, but always a free consultation call to figure out what the needs are.

00:31:18.559 --> 00:31:24.000
Then I submit a proposal, and from that point, you know, we go under contract depending on what the needs might be.

00:31:24.079 --> 00:31:25.279
So that's awesome.

00:31:25.519 --> 00:31:29.839
Well, where should we send them if they want to get in touch with you?

00:31:29.920 --> 00:31:31.440
Let's start with with the business.

00:31:31.599 --> 00:31:35.680
So let's say that they want to get in touch about a consulting project.

00:31:35.920 --> 00:31:36.640
Where should they go?

00:31:36.799 --> 00:31:37.039
Yes.

00:31:37.200 --> 00:31:39.279
So I try to hopefully make this simple too.

00:31:39.519 --> 00:31:42.319
The name of my business is Jess Lifestyle Marketing.

00:31:42.480 --> 00:31:45.680
And so the website is Jess Lifestyle Marketing.com.

00:31:45.759 --> 00:31:52.000
And if they want to email me, also pretty simple, it's Jessica at Jess Lifestyle Marketing.com.

00:31:52.079 --> 00:31:54.000
So either of those will get to me quickly.

00:31:54.160 --> 00:31:56.799
If you look on the website, the number on there is my cell.

00:31:56.880 --> 00:31:59.759
So if people want to text me, they can do that as well.

00:32:00.000 --> 00:32:04.240
I try to just, you know, I try to meet people where their communication preferences are.

00:32:04.319 --> 00:32:06.480
If they want to text, call, email.

00:32:06.640 --> 00:32:08.240
I have availability for all of it.

00:32:08.480 --> 00:32:08.799
Okay.

00:32:09.039 --> 00:32:20.160
And if they want to follow your travel adventures and keep up with all of the beautiful places that you guys are hiking through, where can they do that?

00:32:20.480 --> 00:32:23.200
That is going to be on Instagram, Facebook, and YouTube.

00:32:23.440 --> 00:32:28.240
And all of those are under the profile The Walkers Wandering.

00:32:28.400 --> 00:32:40.799
Is there anything else that we didn't cover about either the walkers wandering or just lifestyle marketing that that you want to plug or that you want to share with us?

00:32:41.039 --> 00:32:42.640
I don't want to miss anything.

00:32:42.960 --> 00:32:44.799
I think we covered really a lot of it.

00:32:44.880 --> 00:32:45.920
I there's so much.

00:32:46.000 --> 00:32:51.200
I mean, when it comes to PR and marketing, you know, especially when I'm talking to somebody else that understands it, I could talk all day.

00:32:51.359 --> 00:32:53.680
So, but you know, everybody's needs are different.

00:32:53.920 --> 00:32:58.559
So it's, you know, it's best for somebody to just reach out and say, hey, can you help me with this?

00:32:58.720 --> 00:33:05.680
Because maybe the other part too is if after a consultation I know that there's nothing I can do, but I know somebody that can, then I'm gonna connect them.

00:33:05.839 --> 00:33:09.680
So I don't I like to try and help people find the next step, even if it's not with me.

00:33:09.839 --> 00:33:12.960
So always feel free to reach out and just have a conversation.

00:33:13.119 --> 00:33:14.000
That sounds great.

00:33:14.240 --> 00:33:20.400
Well, Jess, thank you so much for coming on and setting and having a little nice afternoon chat with me.

00:33:20.640 --> 00:33:22.559
This was such a lovely day.

00:33:22.799 --> 00:33:24.480
Um, it really picked up my day.

00:33:24.559 --> 00:33:26.640
I'm very excited about the rest of my day now.

00:33:26.880 --> 00:33:36.640
If you are interested in getting involved with the podcast, you can reach out at connect at learntorv.com.

00:33:37.200 --> 00:33:45.279
We are always interested in people who want to share their stories and their adventures on our community spotlight segment.

00:33:45.440 --> 00:33:52.480
We are also getting ready to start a new segment where we're reading we're gonna read um campfire stories.

00:33:52.720 --> 00:34:11.119
So if anybody has any new adventures or just that one tale that just of that one pivot story or that one moment that just went a little awry, that you know, that story that they just keep telling around the campfire and they just want to share it with everybody.

00:34:11.280 --> 00:34:20.480
You can email that story in to connect at learn torv.com and let us know if we can share your name and we will read it.

00:34:20.559 --> 00:34:27.840
We've got an episode coming up later in the season where we're going to read all of the stories that we get in, and we're really excited about that.

00:34:28.079 --> 00:34:34.239
So, Jess, again, thank you so much for joining us and for everybody listening at home.

00:34:34.400 --> 00:34:36.960
We hope that you'll join us around the campfire next time.

00:34:37.199 --> 00:34:38.000
Thank you.